Showing posts with label Broadcasting. Show all posts
Showing posts with label Broadcasting. Show all posts

Tuesday, May 27, 2014

Shine That Turd




Someone has to try and prove that the evening news is still relevant. Sadly, it is not.

The vast majority of the viewers for these newscasts are AARP-eligible, although that's true for news in general. Right now Williams and Sawyer are battling for first place in the ratings category that both networks covet most, the 25- to 54-year-old demographic. ABC, long accustomed to second place behind NBC at 6:30 p.m., has won for four of the past six weeks.

The AARP crowd is the Fox News demographic, and it is often cited to show that "millions" are watching Fox News. Really? Then why are they running ads for people who have little if any disposable income?




When you are desperately trying to remind people that something is still relevant, you've already lost the game. In the 1980s, over 40 million people would regularly tune in and the advertising revenue was through the roof. The nightly news anchors were stars. The ones we have now are the also-rans and the leftovers. I mean, Scott Pelley? Really? How many Americans know instinctively who Pelley is and what job he holds and would give a damn if he walked off the set and told his bosses to shove it up their asses? You want to compare Pelley to Rather and Cronkite? Go ahead.





The audience has aged and shrunk to the point where there's no point for many advertisers to even contemplate running anything during this time slot.



In television, don't talk about numbers unless you know where the people who actually have money are and what they're watching.





Good God, son. Scott Pelley is the top of the food chain at CBS News? Seriously?

Wednesday, April 23, 2014

Your Modern Republican Party




Erick Erickson on Hillary Clinton:

While guest hosting Rush Limbaugh’s radio show on Tuesday, conservative pundit and Fox News contributor Erick Erickson offered what may ultimately be a preview of what we can expect to hear from the right if Hillary Clinton decides to run for president in 2016.


“I’m willing to admit I’m in the minority,” Erickson said. “I’m willing to admit I could very well be wrong; all of my Democratic friends are salivating [at the prospect of her running in 2016].”


Yet despite his Democratic friends’ saliva, Erickson said he wasn’t buying the idea that Clinton holds the advantage for 2016.


“She’s going to be old!” Erickson noted. “I don’t know how far back they can pull her face!” he added.

Here, you can clearly see that the Republicans have all of the ideas, all of the substance, and a heck of a good opening line for women voters.  With an outreach and a rebranding effort like this, the Democrats will be lucky to win only 40 states in 2016. These guys have ten--ten!--states locked up already for maybe--maybe--a hundred electoral college votes.

Damn, it's going to be a rough ride ahead. How do you counter such a physically gifted, fit, handsome, healthy young man and all of his skills and abilities?

You don't! You just pray that you can survive, I guess.