Monday, March 1, 2021

Goya Needs a New CEO


Hey, man - read the room:

The CEO of Goya Foods said Donald Trump is the "actual" US president nearly six weeks after President Joe Biden's inauguration.

Goya Foods CEO Robert Unanue spread conspiracy theories about the legitimacy of the 2020 presidential election during the Conservative Political Action Conference on Sunday, per CNN.

"My biggest honor today is gonna be that — I think we're gonna be on the same stage — as, in my opinion, the real, the legitimate, and the still actual president of the United States, Donald J. Trump," Unanue said on the conference stage in Orlando, Florida. 

Trump lost the election to Biden after losing both the popular vote and the electoral college. Elections experts and international observers found no evidence of election fraud.

Anyone who leads a corporation that depends on people actually buying a product being sold knows that a boycott can effectively cripple a brand. The Goya brand has been knocked down so badly that it is a wonder that Unanue still has a job.

I don't know why he would double down and ask people to hate the Goya brand even more than they already do. It must be something that tests well with whoever they're still trying to reach. The vast majority of the people who still support Trump are broke and wouldn't buy Goya products to save their lives. 

If there is someone advising this man, it is clear that nothing has been getting through to him. He should have made it clear where the company stands in relation to the end of the Trump Regime. Instead, he just invited more people to reject his products. Not smart.

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